4. Royalties for a Food Service Business

Bronson Chang is the owner of a retail food service business in Honolulu, Hawai'i.

He used a revenue royalties approach to secure financing to expand his business, and describes in detail why he did so, the key advantages, and the results. The above excerpt focuses on this innovative method of securing financing for growing private businesses, pioneered by an associates of Asia-Pacific Group, Arthur Lipper.

Bronson is interviewed by Michael North, co-founder of Asia-Pacific Group, for the ThinkTech Hawaii program, "Asia-Pacific Business Strategies."

Bronson's business is called "The House of Pure Aloha."
The producer network is "ThinkTech Hawaii," co-hosted by founder Jay Fidell.

More about royalties at "Pacific Royalties" and "Royalties Website."

Here is the complete half-hour interview, as broadcast live on ThinkTech:

Bronson Chang's vision is to share the spirit of aloha through his original business concept — a Hawaiian treat shop specializing in all-natural homemade shave ice.

He is a Punahou graduate, who went on to study at the University of Southern California, major in Business Administration (emphasis in Entrepreneurship) and minor in Philosophy.

His Uncle Clay helped Bronson set up the first House of Pure Aloha in Aina Haina six years ago. They’ve served 300,000 customers since, and become a top-rated dessert shop in Trip Advisor and Yelp.

Now they’re expanding, going mainstream with a big new shop on The Lanai in Ala Moana Shopping Center. Their reach as a social enterprise dedicated to making a positive impact will now expand to the global audience that visits Hawaii’s premier retail magnet.

Along the way, Bronson used some innovative methods to raise capital, which allow him to preserve the founders’ equity and avoid debt. He talks about that in this interview.

Bronson Chang serves as a board member for Envision Hawaii and a Curator for the Global Shapers Community Honolulu Hub.